Social Links Launch Darkside AI Initiative

Today sees the launch of our Darkside AI initiative—a far-reaching new project designed to combat the rising misapplication of artificial intelligence in cybercrime, disinformation, and digital fraud. As part of this effort, we’re inviting enterprises, researchers, policymakers and individual experts to join the initiative and collaborate on creating a safer digital future.

With AI-driven threats accelerating rapidly, this launch comes at a critical time. Generative AI-related fraud is projected to increase from $12.3 billion in 2023 to $40 billion by 2027, while deepfake videos have surged by an astounding 550% between 2021 and 2023, exceeding 95,000 globally. Meanwhile, the World Economic Forum’s Global Risks Report 2024 identifies disinformation and misinformation as urgent, short-term global challenges.

In the press release, our CEO, Ivan Shkvarun, made the following statement about the project:

“Artificial intelligence is transforming industries, but its misuse poses challenges that society cannot afford to ignore. In a world increasingly shaped by misinformation and fraud, it is essential for businesses and institutions to adopt innovative solutions to adapt and respond. Through Darkside AI, we’re taking concrete steps to go beyond diagnosing the problem. The idea of the initiative is to provide the hands-on tools, technological advancements, and collaboration necessary to ensure that AI will not turn into evil but serve as a force for good.”

The Darkside AI initiative focuses on five critical areas:

Building Practical and Accessible Solutions 

Social Links will continue to develop AI-powered technologies that can find and neutralize such threats as synthetic identities, deepfakes, and disinformation, enabling enterprises, institutions and people to outsmart fraud and other risks from AI misuse.

Encouraging Global Cooperation 

In cooperation with global institutions, researchers, and businesses, the initiative will establish models and standards in which organizations can place their trust in the ongoing fight against AI-powered threats.

Raising Public Awareness 

By backing relevant research and education, the initiative aims to help businesses and the broader public understand the risks attendant to the misuse of AI, and the means and methods by which they can be mitigated or stamped out entirely. 

Research and Data Gathering 

There will also be a major focus on identifying the tactics employed by malicious actors as well as the patterns that characterize such approaches, and generating data-driven insights to anticipate and neutralize new types of threat as they emerge.

Establishing Industry Standards 

Social Links will work to define clear policies, guidelines, and frameworks for businesses to follow, helping them combat misinformation and the misuse of AI while maintaining ethical and transparent practices.

With Darkside AI, we’re reaffirming our commitment to maintaining security and trust in an increasingly AI-driven world—a mission for which global cooperation across research, innovation, and product development is, we believe, of paramount importance. 

To learn more about the Darkside AI initiative, or get involved, visit www.darksideai.io.