Situational awareness is the ability to understand what is happening around an organization as events unfold. Many incidents move fast. Early signs often appear online long before official sources confirm them. A short message, a photo from a witness, or a mention on a forum can reveal important details long...
Companies depend on background checks to lower hiring risks. A report from the Professional Background Screening Association shows that 94% of employers now screen candidates before hiring. This number keeps growing, and the reason is simple: digital behavior creates risk. False identities, fake credentials, and insider threats appear more often....
In today’s digital economy, every product that runs on data is only as strong as the information that fuels it. While traditional data-driven products have long relied on the structured, proprietary sources—customer databases, transactional logs, and enterprise systems—these closed ecosystems, although accurate, often lack the timeliness, diversity,...
Understanding Lead Enrichment In B2B marketing and sales, data is everything. But not all data has the same value.Most teams start with simple information — a name, email address, or phone number. On their own, these pieces tell you almost nothing. That’s where lead enrichment comes in. Lead enrichment...
Why Data Enrichment Matters Cybersecurity teams face thousands of alerts every day. Logs, emails, and reports show what is happening, but not always why. Raw data can be confusing without context. That’s why data enrichment is so important. It adds meaning to the data collected by security tools. In...
Every cyberattack leaves digital traces. And much of Cyber Threat Intelligence (CTI) work centers around mapping such traces to build a coherent footprint. This allows analysts to reveal those behind an attack as well as how they operate and what they’re trying to achieve. And at the heart of...
