Brand protection used to mean trademark registration, domain monitoring, and the occasional cease-and-desist letter. Those concerns have not disappeared, but they now represent the smallest and most visible layer of a problem that has grown considerably more complex. The FTC reported $2.95 billion in losses from impersonation...
As Nobel Laureate Kenneth Arrow once observed, every economic transaction involves an element of trust. Today, as transactions are increasingly handled by AI agents, that trust is coming under new pressures. While global trust levels are in decline, the presence of AI agents in our daily lives and business systems...
It’s been a long time since we stopped believing everything we read in the media or on social media. But with the inexorable advancement of gen-AI, we will soon stop believing our own eyes across the online space. While seeing the Hollywood sign on fire may cause a...
In 2024, a scammer used deepfake audio and video to impersonate Ferrari CEO Benedetto Vigna and attempted to authorize a wire transfer, reportedly tied to an acquisition. Ferrari never confirmed the amount, which rumors placed in the millions of euros. The scheme failed when an executive assistant stopped it by...
Digital media is facing a trust crisis. According to the 2024 Edelman Trust Barometer, media ranks as the least trusted innovation-driving industry, and only 40% of people trust the news they consume. The World Economic Forum’s 2024 Global Risks Report even ranked disinformation as the world’s top...
In 2024, a finance employee in Hong Kong transferred $25M after a video call with a deepfake CFO. The attacker? An AI agent trained to impersonate, manipulate, and execute. This wasn’t some anomaly; it was a glimpse into the future—a world where autonomous AI agents are weaponized for...
